‘Waste Not’ – Chinese Art Project
The artist Song Dong, one of the most inventive figures in contemporary Chinese art, has turned the contents of his mother’s former home in Beijing, which was also his childhood home, into the installation titled “Waste Not“. These are all everyday life objects collected by Song Dong’s mother over the span of fifty years – clothes, books, kitchen utensils, toiletries, school supplies, shopping bags, rice bowls, dolls… That’s quite unusual. I like keeping stuff too, but not that and not like that…
Amazing Naughtiest Advertisements Ever
All of us are witnesses that advertising industry is getting more inventive and creative in their campaigning each day. People from advertising industry tend to try to attract our attention in every way possible. No matter what, they intend to leave you touched and make you remember images and messages they sent. Surely, the most effective way to get your message across (especially with male population) is being a bit ‘naughty’. That’s why we have compiled a collection of some marvelous examples of the most successful naughty advertising campaigns; part 4 of this attractive photo collection.
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.
The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation.
Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” Attributed to Howard Gossage by David Ogilvy.
In the United States, the granting of television and radio licenses by the FCC is contingent upon the station broadcasting a certain amount of public service advertising. To meet these requirements, many broadcast stations in America air the bulk of their required public service announcements during the late night or early morning when the smallest percentage of viewers are watching, leaving more day and prime time commercial slots available for high-paying advertisers.
Public service advertising reached its height during World Wars I and II under the direction of more than one government. During WWII President Roosevelt commissioned the creation of The War Advertising Council (now known as the Ad Council) which is the nations largest developer of PSA campaigns on behalf of government agencies and non-profit organizations.
World Greatest Oarfish
Oarfish are large, greatly elongated, pelagic Lampriform fishes comprising the small family Regalecidae.Found in all temperate to tropical oceans yet rarely seen, the oarfish family contains four species in two genera. One of these, the king of herrings (Regalecus glesne), is listed in the Guinness Book of World Records as the longest bony fish alive, at up to 17 metres (56 ft) in length.
The common name oarfish is presumably in reference to either their highly compressed and elongated bodies, or to the former (but now discredited) belief that the fish “row” themselves through the water with their pelvic fins. The family name Regalecidae is derived from the Latin regalis, meaning “royal”. The occasional beachings of oarfish after storms, and their habit of lingering at the surface when sick or dying, make oarfish a probable source of many sea serpent tales.
Although the larger species are considered game fish and are (to a minor extent) fished commercially, oarfish are rarely caught alive; their flesh is not well regarded due to its gelatinous consistency.
Hilary Duff is Becoming More Cute
Hilary Erhard Duff (born September 28, 1987) is an American actress and singer. After working in local theater plays and television commercials in her childhood, Duff gained fame for playing the title role in the Disney Channel television series Lizzie McGuire. Duff subsequently ventured into feature films, with many successful movies to her credit including The Lizzie McGuire Movie, Cheaper by the Dozen, A Cinderella Story and Cheaper by the Dozen 2. She has most recently appeared in According to Greta and Stay Cool. As of November 2010, her upcoming films include, Bloodworth, The Story of Bonnie and Clyde and She Wants Me.
Duff has since expanded her repertoire into pop music with the release of three RIAA-certified platinum albums and over thirteen million records sold worldwide as of February 2007.[1] Her first studio album, Metamorphosis, was certified triple platinum and supplemented it with two more platinum albums, Hilary Duff and Most Wanted. Duff released her third studio album, Dignity, which was certified gold in August 2007[2] and released two singles, “With Love”, her highest charting US single to date and “Stranger”. In November 2008, she released a compilation of her greatest hits, Best of Hilary Duff, whose single “Reach Out” became her third #1 on the Billboard Hot Dance Club Play.
Duff has also branched into fashion with the launch of her own clothing lines, Stuff by Hilary Duff and Femme for DKNY Jeans, and two exclusive perfume collections with Elizabeth Arden as well as being signed on as a model to IMG Models New York.[3] Other business ventures include the scribing of a young adult novel Elixir and being acredited as a producer and executive producer for the movies Material Girls[4] and According to Greta respectively.